Omni-channel Experience Strategy

Omni-channel experience is a multi-channel approach to marketing & selling in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out. It is also defined as a multi-channel sales approach that provides the customer with an integrated customer experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless.